Whiskr

Whiskr is a conceptual pet care brand focused on creating a cohesive product system for modern cat care essentials. The project explores how playful but minimal branding can be applied across multiple product categories while maintaining clarity, consistency, and a soft, approachable identity. The brand centers around a small product line including cat collars, catnip blends, and a tin of toy mice, each designed with coordinated color variations and subtle pattern systems. The visual direction uses rounded typography, muted pastel tones, and matte textures to create a calm and contemporary aesthetic, with light graphic patterns used to add structure without overwhelming the simplicity of the system. Final deliverables included a logo design and packaging system for three product types with multiple variations, presented as a unified brand across mockups and product applications.