The Corner Smokehouse

The Corner Smokehouse is a conceptual restaurant branding project developed to create a cohesive visual identity across print and digital advertising applications. Working within a collaborative structure, the project focused on establishing a bold, western-inspired brand system supported by real photography provided for use in promotional materials. The visual direction combines warm, rustic textures with modern typographic styling, drawing from bourbon, leather, and smoke-inspired aesthetics. Strong serif and display typography were paired with atmospheric imagery to create a grounded and recognizable identity across advertising touchpoints, including social media and large-format print. Final deliverables included a logo design, social media advertisements, a billboard advertisement, and edited photography applied across promotional layouts. Menu design was completed by a collaborator, while identity development, advertising, and visual refinement were independently executed.