Driftline Roasters

Driftline Roasters is a conceptual branding project for a single-origin cold brew coffee company, focused on developing a cohesive visual identity for packaging and logo design. The project explores how nostalgic coastal imagery and traditional typography can be combined to create a brand that feels both familiar and atmospheric. The visual direction is inspired by vintage beach ephemera, using script typography, driftwood textures, and subtle grain effects to evoke an aged, coastal aesthetic. A muted ocean-inspired color palette and photography-driven compositions were used to reinforce the brand’s connection to place and origin while keeping the system visually minimal. Final deliverables included a redesigned logo and a full cold brew can packaging system, designed to communicate the product’s identity across a compact retail format.