Dossier

Dossier is a conceptual redesign of an existing fragrance brand focused on refining its visual identity into a more minimal and elevated system. The project explores how typography, color, and packaging design can be simplified to create a more cohesive and modern luxury presence while maintaining clarity across product variations. The redesign focuses on perfume packaging and supporting advertisements, using soft, airy color palettes and minimal typographic layouts. Light textures and clean composition were used to create a sense of refinement and accessibility, with emphasis placed on product presentation and visual hierarchy. Final deliverables included a redesigned logo, perfume packaging mockups, and promotional advertisement layouts that present the updated identity across digital and print applications.