Apple Jacks

Apple Jacks is a conceptual redesign of an existing cereal brand developed as a collaborative project focused on redefining its visual identity and mascot system. The project explores how illustration, typography, and packaging design can shift an established product into a new visual direction while maintaining its recognizable and playful nature. The visual direction and mascot concept were defined through collaborative art direction, with execution focused on translating those ideas into a cohesive packaging and identity system. Bold typography, hand-drawn illustration, and warm, saturated color palettes were used to create a dynamic and expressive brand presence across advertising and packaging applications. Final deliverables included a redesigned logo, cereal box packaging, and advertisement layouts. Illustration work for the logo and packaging was developed independently based on the established art direction and mascot concept.